Three skincare questions, clearly answered
Three questions we’re often asked, clearly answered by Likami
Every month, we receive many questions about skincare: what your skin truly needs, why it reacts in a certain way and how best to support it. Understandably so, because skincare does not have to be complicated, but it sometimes requires the right explanation.
At Likami, we always start with the skin itself. Not with quick fixes or passing trends, but by understanding its signals and respecting its natural balance.
Question 1: “My skin feels tight after cleansing. Am I doing something wrong?”
That tight feeling is usually a sign that your skin barrier is slightly disrupted.
When cleansing, you don’t just remove dirt and makeup, but sometimes also part of the natural lipids your skin needs to retain moisture. What feels “clean” is often, in fact, dryness.
The key lies in gentle cleansing, followed immediately by restoring hydration.
Cleansing Milk – gently cleanses without disrupting the skin’s balance
Facial Toner – restores and prepares the skin while it’s still slightly damp
Facial Serum Hydration – helps retain moisture and restores comfort
See cleansing as a starting point, not an end point.
The ideal approach
CLEANSING MILK + PAD
Question 2: “Do I really need to use SPF every day, even when it's cloudy?”
Yes, because UVA radiation is present all year round, even when the sun isn’t visible.
Unlike UVB (which causes sunburn), UVA penetrates deeper into the skin and plays a key role in skin ageing, pigmentation, and collagen breakdown.
Daily protection is therefore all about consistency.
Daily Defence Fluid SPF50 – lightweight mineral protection, designed as skincare
Choose a variant that suits your skin (hydrate, calm or correct)
Use as the final step in your morning routine
SPF isn't a summer product, but a daily habit.
The ideal approach
DAILY DEFENCE FLUID SPF50 HYDRATE + BARRIER
DAILY DEFENCE FLUID SPF50 CALM + SOOTHE
DAILY DEFENCE FLUID SPF50 CORRECT + BRIGHTEN
Question 3: “My skin looks dull. What does it actually need?”
Dull skin rarely has a single cause. It’s often a combination of slower cell turnover, dehydration, or a lack of energy within the skin.
When dead skin cells build up and hydration levels drop, light is reflected less evenly. The skin can then appear flat and tired.
Supporting the skin gently, without overstimulation, is key here.
Exfoliant Cream – gently removes built-up impurities
Even Skin Tone Serum – helps even out and refresh the complexion
LUME+ LED mask – supports skin processes from within
Glow isn't created. It returns when your skin is in balance.
The ideal approach
Do you have a question about your skin? Send them to us and we might answer them in the next Q&A.
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